Privacy & Cookie Policy

Last Updated:

28/03/2025

Effective Date: 28/03/2025

This Privacy Policy applies to the websites trueperformance-fitness.co.uk and trueperformance-supplements.co.uk. It explains how we collect, use, and protect your personal data in compliance with the UK General Data Protection Regulation (UK GDPR) and other applicable data protection laws.


1. Who We Are

We are True Performance, dedicated to helping individuals achieve their fitness and health goals. If you have any questions regarding this policy, you can contact us at:


2. What Personal Data We Collect and Why

We collect different types of personal data depending on your interactions with our website:

  • Contact Information – When you fill out forms or contact us, we collect your name, email address, and phone number to respond to inquiries.
  • Account Information – If you create an account, we collect login credentials and order history.
  • Payment Information – For purchases, payment details are processed securely via third-party payment providers. We do not store your full payment details.
  • Website Usage Data – Through cookies and analytics tools, we track how you use our website to improve your experience.
  • Marketing Preferences – When you subscribe to our newsletter, we collect your email and preferences for communication.

3. How We Use Your Data

We use your personal data for the following purposes:

  • To process orders and provide services.
  • To respond to inquiries and customer service requests.
  • To improve website functionality and user experience.
  • To send marketing communications if you have opted in.
  • To comply with legal obligations.

4. Cookies and Tracking Technologies

We use cookies to enhance your browsing experience. You can control or disable cookies through your browser settings.

We use:

  • Essential Cookies – Necessary for website functionality.
  • Analytics Cookies – Help us analyse site traffic (e.g., Google Analytics).
  • Marketing Cookies – Used for advertising and retargeting (e.g., Facebook Pixel).

By using our website, you consent to the use of these cookies. You can manage your cookie preferences at any time via our cookie settings tool.


5. Data Sharing & Third-Party Services

We do not sell or rent your personal data. However, we may share data with trusted third-party providers for:

  • Payment processing (e.g., PayPal, Stripe).
  • Email marketing (e.g., Mailchimp).
  • Analytics (e.g., Google Analytics).
  • Customer service tools.

These providers have their own privacy policies and comply with data protection regulations.


6. How We Protect Your Data

We take security seriously and implement:

  • Encrypted data transmission (SSL).
  • Secure payment processing.
  • Access controls to limit who can view personal data.

7. Your Rights Under UK GDPR

You have the right to:

  • Access the personal data we hold about you.
  • Correct inaccurate data.
  • Delete your data (“Right to be Forgotten”).
  • Object to data processing for marketing.
  • Withdraw Consent at any time.

To exercise your rights, contact us at [Insert Email].


8. Data Retention

We retain personal data only for as long as necessary to fulfill our services, legal obligations, and legitimate business interests.


9. Marketing Communications

If you opt in, we may send newsletters or promotional emails. You can unsubscribe anytime using the link in our emails or by contacting us at info@trueperformance-supplements.co.uk


10. External Links

Our website may contain links to external sites. We are not responsible for their content or privacy practices.


11. Changes to This Privacy Policy

We may update this policy periodically. We will notify users of significant changes by email or through our website.